JetBlue Challenge
A feasibility case study analyzing JetBlue’s 25-for-25 challenge under real-world travel constraints
JetBlue
Analyzing the 25-for-25 challenge feasibility
Initial Plan
Sufficient time and status match
Challenges
Schedule and ticket price issues
Inefficiencies
Tampa base and unique city rule
Outcome
Shift to travel economics focus
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Inside the 25-for-25 Challenge
A detailed case study on JetBlue’s ambitious 25-for-25 challenge, exploring its initial promise and the practical hurdles that reshaped our approach.
FAQs
What was the challenge?
JetBlue’s 25-for-25 challenge aimed to fly to 25 cities in 25 days.
Why was it feasible?
What made it impractical?
How did location affect the plan?
What’s the broader takeaway?
Sufficient time and a status match made the challenge seem doable.
Schedule limits, living abroad, rising fares, Tampa’s inefficiency, long returns, and unique city rules complicated the plan.
Living outside the U.S. and using Tampa as a base added travel time and costs, reducing feasibility.
The challenge highlighted key travel economics lessons for Fly25for25’s future focus.